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As if being known as the most popular coffee brand in North America wasn'tenough, Starbucks has decided to raise the bar even higher by launching theirown brand of energy drinks. According to a recent article in Huffington Post,the company's brand of drinks called "Refreshers" have already becomeavailable to consumers in select markets, coming in three revitalizingflavours: Orange Melon, Raspberry Pomegranate, and Strawberry Lemonade.
Although the concept is very appealing, writers at Huffington Post presentthe idea that even a company like Starbucks may not be able to keep up with theever-growing energy drink market. Red Bull is in the process of creating a0-calorie drink, which may affect Starbucks Refreshers' sales, according toHuffington Post. However, these fruity flavours do sound much more appealingthan the awful, bitter taste found in many older brands of energy drinks.Here at Engaging Reality, it is no secret that weare Starbucks addicts. We are personally very excited to start seeing theseRefreshers on stands, not only because of the health and price aspects, but webelieve that the idea itself is so impressive. By putting a line of energydrinks in a café that is frequented by students and young adults, Starbucks issure to gain an excellent profit off of sales. The drinks are cheap, trendy,and healthy—all of which are elements that will surely boost interest and salesfor the product.
Starbucks has also recently launched their first Evolution Fresh Juice store! Check out an article about it in Huffington Post by clicking the link below:

These new drinks come in 12-ounce cans and are only 60 calories! Numberslike that will surely be a selling point for the health-conscious customer.However, what makes these energy drinks different than a traditional shot ofespresso? Well, they contain green coffee abstract for a boost of energywithout the bitter taste of coffee.

One of the greatest aspects of these new energy drinks is that they are allnatural. Rather than mixing a bunch of chemicals to create some sort of magicalenergy boost, the drinks' creators used the abstract as a healthy alternative.Also, Perez Hilton reported on his website that the drinks are rumored to beset at $1.99 per can which is an amazing deal for us broke University students.

The design of the cans themselves adds appeal to the product, because thebright colors contrasting the traditional Starbucks logo create a visuallypleasing outer shell. As I am a Starbucks-loving student myself, I wascertainly brought in by the colorful packaging. Not to mention, these Refresherscould be a nice change from the regular order of many customers.



"If anyone was going toinnovate in coffee while delivering on an untapped energy and refreshment needingstate, it would be Starbucks.” Annie Young-Scrivner, global chief marketingofficer for Starbucks and president of Tazo Tea, said in a press release.(Quote provided by Huffington Post).



Keep your eyes open for these 12-ounce cans ofenergy, as 160,000 Starbucks locations will begin carrying Refreshers by theend of April.

By: Hayley Merchant
http://www.huffingtonpost.com/2012/03/19/starbucks-evolution-fresh_n_1360783.html